Creative Director

Alexander Zachariah helped establish and lead the Visual Communication Department at Loyola, recruiting faculty from NID. Successfully managed the program while concurrently pursuing his own studies. After a successful run in FCB Ulka and Grey Worldwide as Creative Director, Alexander Zachariah founded Rubecon Communications in 1991. He has spearheaded the organization for over 3 decades and is the architect behind successful advertising campaigns for Sara Lee, Kiwi, Citibank, ColorPlus, The Times of India, Hatsun Agro Product Ltd. and various other brands. A prolific artist, his works have been showcased both nationally and internationally. Zach believes that great ideas are a product of creative leaps built on solid strategy and that a strong interpersonal relationship between client and agency is the bedrock of enduring brands.